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The Ethanol Promotion and Information Council (EPIC) is spearheading a national brand image initiative for ethanol-enriched fuel. Brand labels for fuel dispensers in Indiana are now available for retailers who wish to take advantage of this voluntary branding initiative.

These labels are provided at NO CHARGE. We even cover shipping and handling!

To order on-line, click on the link under the label. You will be directed to the on-line ordering form specifically for Indiana retailers.

By taking advantage of this voluntary branding initiative for ethanol-enriched fuel, your stations can enjoy several benefits:

  • The opportunity to position your company as responsive to increased consumer interest and awareness.
  • A consistent brand image, allowing consumers to identify and find the ethanol-enriched brand regardless of where they fill up.
  • The flexibility to offer ethanol-enriched fuel as you deem appropriate—including the opportunity to always have 10% ethanol blend available for consumers who have decided that E-10 is their fuel of choice.
  • The support of a national marketing, education and publicity effort—including EPIC's high-visibility involvement with the IndyCar® Series.

Thank you for your interest and support—and for helping us establish a national brand image for ethanol-enriched fuel!


  • Label is 2.625" x 4.125"
  • Order as many labels as you need at no charge
  • High-quality vinyl label with fade-resistant inks