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Retailers adding new blender pump technology can qualify for cash incentives, tax credits and other support Imagine being able to offer your customers a variety of ethanol blends—E10, E20, E30, E40 and E85—all from one pump! You now have that option. Better yet, there is money available to help you pay for it. The South Dakota Corn Utilization Council, along with a number of ethanol producers, are working with the Ethanol Promotion and Information Council (EPIC) to offer an incentive program to encourage gas stations to install one or more "blender pumps." These multi-product dispensers provide multiple levels of ethanol blends from one dispenser by blending either ordinary gasoline or E10 from one underground tank with E85 or denatured ethanol in a second tank. This innovative program provides financial, branding, marketing and public relations support to any South Dakota station that installs blender pump infrastructure and adopts EPIC’s “e” branding program for ethanol blends. "This is a groundbreaking program that enables fuel retailers to capitalize on the growing consumer interest in having a choice at the pump," said Robert White, deputy director for EPIC. "More and more consumers are seeking out ethanol-enriched fuel. With blender pumps, they will have more choices and be able to make their selection based on the blend that best fits their budget." Reid Jensen, president of the South Dakota Corn Utilization Council, said, "South Dakota retailers have always been on the vanguard in terms of offering ethanol blends to their customers. This blender pump program offers yet another opportunity for South Dakota retailers to lead the marketplace and give their customers more choices for purchasing this clean-air, homegrown fuel." For more information on the South Dakota Blender Pump Program, contact EPIC at 402.932.0567, ext. 211. For more information, download the South Dakota Blender Pump Brochure. Download:
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