Pump Promotion Information
Promotion Information
Motorsports
E85 Information
E85 Tools on the Web
State Branding Update
Welcome
Thanks for your interest in ethanol and for asking to receive news about this renewable fuel. We’ll be sending you
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Racers at the Pump
Atlanta motorists chatted with two American Le Mans drivers during an October 2, 2007 pump promotion. Peter Dumbreck, who drives
the (#31) Ferrari F430 GT for Petersen Motorsports/White Lightning Racing, and Tom Milner, driver of the (#18) Bell Micro
Porsche for Rahal Letterman Racing, discussed their highly technical race cars and encouraged motorists to choose the
higher-performance, cleaner air option at the pump.
During the promotion, customers pumped more than 1,500 gallons of ethanol-enriched fuel into their tanks. Watch
drivingethanol.org for announcements of
upcoming pump promotions in your area.
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Race to Go Green Sweepstakes Winner
Named
A Lawrenceville, IL man took the Ultimate IndyCar® Experience grand prize – a Chicagoland race trip for two in the
"Race to Go Green Sweepstakes." He shared the prize package with his brother, who celebrated a birthday on race day.
Read
more about their memorable moments and experiences at the final IndyCar® Series race of the year at Chicagoland Speedway
back in September.
Clean Air Green Tour
The 2007 Clean Air Green Tour is completed for this year with incredible success. The inaugural year of the Clean Air Green Tour
was overwhelming. The Tour covered over 30,000 miles, visiting 35 states and stopping at over 115 locations. Next year, the
Tour will be expanded to include even more locations. For more information on the Clean Air Green Tour go to:
www.cleanairgreentour.com.
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Ryan Hunter-Reay Named
Outstanding Rookie
When Team Ethanol driver
Ryan
Hunter-Reay won the Bombardier Learjet Rookie-of-the-Year award, he called his good fortune, "a total team
effort."
Hunter-Reay set a record by winning a number of honors in just six starts – the fewest ever by a series rookie.
Read more
For more information about ethanol in motorsports
click here.
2008 IndyCar® Series
and ALMS Schedules
Mark your calendars now for the 2008 race schedules of the
IndyCar Series and ALMS.
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Recent UL Safety
Certification Expected to Double E85 Fueling Locations
Expanding the availability of E85 is expected to increase the demand for this renewable fuel, now that Underwriters Laboratories
has issued safety requirements for E85 fuel dispensing equipment.
This announcement will make access to E85 more convenient because companies that have been waiting will finally be able to offer
E85 at their fueling stations. Estimates are that the current count of 1,300 E85 fueling stations could double in the next year.
Read more
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25 States Display the "e"
The state fuel pump branding program is making its way across the country. The EPIC "e" pump label is now approved in
25 states, including Illinois.
The Illinois Corn Growers Association recently partnered with EPIC, the American Lung Association of Illinois and the Illinois
Petroleum Marketers Association to introduce a voluntary statewide brand initiative for ethanol-enriched fuel including E10
and E85.
"Switching to the new labels is voluntary, but it allows fuel retailers to capitalize on growing consumer awareness and the
national brand-building activities being spearheaded by EPIC," said the organization’s Director of Operations,
Robert White.
"More and more consumers are seeking out ethanol-enriched fuel, and this branding program will make it easier for
them," he added. "The brand image will be consistent from pump to pump, from city to city across Illinois, and –
eventually – across the entire United States."
North Dakota is the only state making it mandatory that fuel retailers use the "e" pump label. For the other 24
states, displaying the label is voluntary.

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January 2008
Volume 1
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Podcasts
Twice a month, you can hear new FREE podcasts. Download the newest interviews and sound bites from people involved in producing and
promoting ethanol, or find your archived favorites.
SUBSCRIBE
NOW »
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Did You Know?
Spinning straw into something valuable goes beyond fairy tales. New biotechnology makes it possible to make cellulosic ethanol from
straw and other plant wastes.
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Save on the "my planet"
T-shirt
You’ll want this great tee in your wardrobe, and you’ll like the $3 savings. Now available for just $15 in colors for
men and women at our "e" Mart.
SHOP NOW »
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New Web Sightings
What’s new at drivingethanol.org?
"How Ethanol is Made" is a short, animated feature that shows how renewable crops go from the field to your fuel tank.
WATCH NOW »
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Partner with Us to Promote Ethanol
Do your friends and colleagues know about ethanol? Help us spread the word about this renewable fuel option, and we’ll provide the presentation materials you need – brochures, handouts, presentations – to dazzle everyone at your next event or organizational meeting.
CONTACT US NOW »

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